Favorite Equine Products Companies

I recently received some extra comfortable, extra striking riding shirts, which was my first introduction to Lemieux Equine Products Company. In riding apparel, they carry a remarkable array of colors, and of course, as is common in today's equestrian world, one can color coordinate shirts, breeches and saddle pad, for a very striking look. The website even offers suggestions for what color saddle pad is most suitable for specific colors of horse.

If you have a favorite store or website that carries equine products, I'd be interested to know. Why is it a favorite? How did you hear about it? What's most important to you when you're buying tack, apparel, other equestrian products?